Serp Factor Features Explained in Detail:
1. Start: The Latest rank for the day when the keyword first added in the platform.
For Example: If the keyword is added on 1st September, and there are 3 individual refreshes for that particular keyword on the first added date. The Rankings for them are as below. The latest Rank is considered for the “Start Rank”
| Keyword | Last Refreshed | Rank | Status |
| Keyword1 | 01-09-2024 5:10:10 AM | 10 | |
| Keyword1 | 01-09-2024 11:05:05 AM | 12 | |
| Keyword1 | 01-09-2024 07:20:20 PM | 11 | As this is the latest rank for the day when the keyword is first added. This is considered as Start rank. |
2. Current:The latest rank from the refresh for that particular time is taken as “Current Rank”.
3. SERP: We show featured snippets for the search results. Having “★” for the result will tell that the keyword is ranking as Featured snippet in search results
4. Best: The best rank across all the refreshes happened for the keyword right from the time when the keyword first added to the latest refresh.
5. 1d: This is a comparison of current rank with yesterday’s latest rank. The difference is marked in “Green” if the rank is improved, the difference is marked in “Red” if there is a decrease in rank for the keyword.
6. 7d: This is a comparison of current rank with 7-days back latest rank. The difference is marked in “Green” if the rank is improved, the difference is marked in “Red” if there is a decrease in rank for the keyword.
7. 30d: This is a comparison of current rank with 30-days back latest rank. The difference is marked in “Green” if the rank is improved, the difference is marked in “Red” if there is a decrease in rank for the keyword.
8. Life: The difference between Start and current rank. The difference is marked in “Green” if the rank is improved, the difference is marked in “Red” if there is a decrease in rank for the keyword.
9. Last Updated: This is the last refreshed date and time for the keyword.
10. Matched Url: In this we have two scenarios, when the keyword is ranking and when the keyword is not ranking. Below is the table which explains the same.
| Keyword Current Rank: YES | Keyword Current Rank: NO |
| Matched Url is shown as per Search results | The URL/Domain is shown when we first add the keyword. |
If the Domain is selected as the “Exact URL”, we will see an Image beside the ranking url. Which is as →  | If the Domain is selected as the “Exact URL”, we will see an Image beside the added url. Which is as → |
| If the Domain is selected as”All Subdomains and pages”, we see the URL from the domain, which is ranking for the search result. | If the Domain is selected as”All Subdomains and pages”, we see the domain which is added. |
11. Actions: We have two different functionalities available here
- Rank History: i) Users can find the History of all Urls ranking for the particular keyword by selecting the date. ii) Users can select a maximum of 5 urls from the ranking urls and find content gap analysis.
- Keyword Graph: The historical trend in keyword rankings for that particular keyword can be seen in the graph. One can select 15d, 30d, 60d, 90d, 180d, 360d. There is a manual selection of the #of days to see the ranking trends for the keyword.