Just two weeks after launching AI Mode in India through Search Labs, Google has now rolled it out to all users in India—no sign-in required. With this major update, Google is taking another leap forward in transforming how search works using artificial intelligence.
For SEOs, marketers, and content strategists, this update marks a critical shift in the SERP landscape. In this blog, we’ll break down what AI Mode is, how it works, what it means for organic search, and how you should adapt your strategy starting today.
What Is Google AI Mode in Search?
AI Mode is a new tab within Google Search that introduces a conversational, AI-powered experience—designed to help users explore topics more deeply with minimal effort. This new mode supports:
- Multimodal input: Text, voice, and even images via Google Lens
- Conversational follow-ups: Users can continue exploring with follow-up questions
- Rich, contextual answers: AI-powered summaries with helpful links
- No need for Labs sign-up: Now instantly accessible to everyone in India
At its core, AI Mode aims to replace the need for traditional comparison searches by giving users complete, AI-curated insights instantly.
How AI Mode Works: The “Query Fan-Out” Method
One of the unique things about AI Mode is how it processes queries. Google uses what it calls a “query fan-out” technique—where a single search triggers multiple sub-queries across different angles, sources, and subtopics.
This allows Google to synthesize a broader and deeper answer than what you would get from a single query in classic search. The result is a comprehensive AI response that combines data from various indexed sources.
Timeline of Google AI Mode Rollout in India
Here’s a quick overview of how AI Mode reached Indian users:
- March 2025: AI Mode first launched in the US via Search Labs
- May 2025 (Google I/O): Google announced plans for full rollout
- Mid-June 2025: AI Mode began public rollout in the US
- June 24, 2025: AI Mode launched in India via Labs
- July 2025: Google makes AI Mode fully available in India, no sign-up required
According to Google, users will see a dedicated AI Mode tab in Search and inside the Google app (English only for now). All features from the Labs version remain available.
SEO Impact of Google AI Mode in India
With AI Mode now live in one of the world’s largest internet markets, SEOs in India need to recalibrate their strategies. Here’s what changes:
1. Shift in Visibility
AI Mode often displays comprehensive answers above traditional search listings. This could reduce visibility and CTR (click-through rate) for organic blue links.
2. Fewer Clicks, More Answers
AI Mode provides answers directly, potentially lowering organic traffic for informational queries. Your content still powers these responses—but users might not always click through.
3. New Ranking Signals
Content that is well-structured, context-rich, and semantically organized is more likely to surface in AI responses. Relevance and depth now matter more than just keywords.
4. Rise of Long-Tail and Conversational Queries
AI Mode thrives on conversational context. Expect a rise in traffic from natural language and follow-up queries—make sure your content reflects that.
How to Optimize for Google AI Mode
Adapting your content for AI-powered search doesn’t require a complete overhaul—just smarter strategy. Here are five tips to get started:
✅ Focus on Topic Depth, Not Just Keywords
Cover entire topic clusters, not just isolated queries. Think: “What follow-up questions would a user have after reading this?”
✅ Use Structured Data & Schema
Help Google understand your content better. Mark up FAQs, products, how-tos, and reviews with appropriate schema.
✅ Embrace Conversational Tone
Write in a more natural, question-answer style. It helps AI pull content directly for summaries and follow-ups.
✅ Include Rich Media (Images, Comparisons, Tables)
Multimodal search thrives on visuals. Add original charts, photos, or data tables where applicable.
✅ Answer the “Why” and “How”
AI Mode is designed to explain, compare, and reason. Go beyond the basics to deliver more depth than your competitors.
Can You Track AI Mode Traffic in Search Console?
Unfortunately, not yet.
Even though AI Mode is a separate experience, Google Search Console (GSC) lumps its data together with traditional search. That means you can’t isolate AI Mode impressions or clicks—making performance tracking difficult.
However, you can still:
- Monitor click drops or spikes around rollout dates
- Analyze shifts in queries using filters (e.g., question-based keywords)
- Compare landing page performance before/after AI Mode launch
Expect better tracking support once AI Mode becomes more standardized across regions.
Why This Matters for the Future of Search in India
India is now the second country globally to receive full access to AI Mode after the US. This signals that Google sees the Indian market as a major testing ground for future SERP innovations.
As more users adopt AI-powered search, the entire search journey will shift:
- From keyword-matching to intent-matching
- From 10 blue links to AI-curated experiences
- From reactive SEO to anticipatory, context-driven SEO
Ignoring this change could mean losing visibility in a landscape that’s evolving faster than ever before.
Final Thoughts
The full rollout of Google AI Mode in India is a game-changing moment for SEOs and content marketers. It’s no longer about just ranking—it’s about being included in the AI-generated answer.
At SERP Factor, we recommend:
- Actively testing AI Mode for your own keywords
- Tracking content visibility across formats
- Experimenting with conversational, multimodal, and in-depth content structures
The search engine results page (SERP) is evolving—and with AI Mode, it’s becoming more dynamic, interactive, and intelligent.
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